Genesis

For millennia, human history has been shaped by "art" in the sense of everything that has been created with the intention of sharing visual, sonorous, olfactive, gustative and intangible emotions.

Art is a universal language that continues to play a significant role in our daily lives; fundamentally, it’s a matter of perspective, and its intrinsic value derives from the perceptions of its viewers.

As a result, there is a wide range of applied and fine arts, from traditional sculptures and paintings to film, to photography, and music.

However, despite its potential, the art market faces barriers that discourage participation and limits its reach. Aera addresses these challenges, as we firmly believe that diversity is a driving force behind culture. Aera is dedicated to support art’s role in inspiring people, opening new avenues for artistic participation.

The first step was to bring the art world online. Now is the time to bring the art world together.